Our 80/10/10 approach

The Shane Group activates an 80/10/10 approach.

80% Strategy & Planning: Understanding your objective and desired outcomes is the foundation of all we do. We partner with you to create clearly defined strategies and work plans.  With more than 20 years’ expertise, we understand the key elements that make events thrive. We manage every detail, tick every box, and review our work plan - again and again -  to ensure  our bespoke event designs are aligned with your event’s key goals.

10% Embracing Change: Events are dynamic - variables like daily news cycles, a keynote speaker’s schedule change or a complete agenda shift can change the trajectory of the event.  At the Shane Group, we expect and embrace these changes, seeing them as opportunities to get even more creative and elevate the event experience. We are your trusted advisors, ready to adapt and enhance your event at a moment's notice.

10% Mastering the Gray Space: The final 10% of our approach lies in navigating the gray space—the unexpected and unknown that are part of every event. Because we've perfected the initial 80%, we're prepared to excel in these unpredictable areas, ensuring your event remains seamless and exceptional.

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Our 80/10/10 approach produces exceptional events from start to finish.